For this project I was instructed to create a Wine Brand while keeping sustainability in mind. All elements of this brand pay homage to Latin American Culture. The final production of this box is to be printed on 100% recyclable cardboard. With this project heavily focusing on sustainability, I opted in to use a wine box while carefully targeting my envisioned market. Wine Bottles often don't recycle as easily compared to a box, hence the production decision.
On the boxes you will also find unique pairings to its respected Wine Variety. Going forward with this project I would do more research on biodegradable ink, or naturally pigmented ink in order to further my sustainability impact with design.
Below you will additionally see collateral products that I have created for my brand. Included is a business card, letterhead, and envelope. There will also be branded pencils highlighting brand colors.
Included are my Design Files, or in simpler terms, the flat version of the design. As you can see there are 2 duplicate panels on the front and back. I made this design decision based on product stocking gin stores. If there were a scenario that the product was not presented correctly, with this design decision there is a high chance of them still seeing the "main" brand image.
