The Goal of this project was to create a clenaing brand segmented towards the male market. With a majority of cleaning products being targeted towards women, I approached a masculine aethetic successfully by carefully curating a unisex fragrance for my cleanaing product line, and also sticking to more “masculine” “unisex” colors. My muted color pallete, and typewriter looking typeface used in my logo, attracts a masculine cosumer that still enjoys cleanliness, simplicity, and humble luxury. My instructions on the products labels are also more simplified since this is seen as a more mascculine approach within consumerism and products.
Throughout this project, I evolved my idea and definition of what masculinity is. At first glance, I imagine bold fonts, and colors such as red and blue. That seemed almost too safe and stereotypical to label a design “for men”. As I went further into my product research and target research, I came upon many Male Influencers that take part in Cleaning Rest Activities. When observing their spaces, I realized that this market is somewhat “feminine” with the way they upkeep themselves. That being said, taking care of your space shouldn’t necessarily be feminized. With these findings I developed a more unisex approach that still deemed to be masculine, inclusive, and aesthetically pleasing.
