For this project, I was tasked with designing a packaging series for a company called Ben’s Best, focused on launching their first beverage product. The objective was to develop three distinct flavors that would appeal to health-conscious consumers seeking fresh, whole food-based drinks with genuine nutritional value.
Through in-depth market research and brand development, I created Lucy’s Lemonade—a vibrant, refreshing beverage that reimagines the classic lemonade with a modern, health-forward twist. Unlike traditional store-bought lemonades, Lucy’s Lemonade contains no added sugars and is made only with real fruit ingredients, making it a truly clean and honest option for everyday hydration.
The brand celebrates simplicity, authenticity, and summer nostalgia, brought to life through bold, approachable packaging. Each flavor is uniquely labeled but unified through consistent branding, emphasizing Lucy’s Lemonade as the perfect ‘real’ beverage for ‘real’ people.
This project allowed me to combine visual storytelling with consumer insights to build a product that is both meaningful and market-ready.
Above are the brand elements such as colors, a logo and word marks, and additional graphics for packaging. My choice of color represents the brands simplicity, vibrance and freshness.
When developing my brand further, I also designed a website layout to further explain the brand positioning and mission statement.
This 360 view of my product allows you to see how each panel is designed, further explaining to the consumer the simplicity of this product. The product's layout is straight to the point, yet vibrant, further engaging in a deeper connection with the consumer.
