I was instructed to create a packagng series for a company called Ben’s Best. With my packaging design I needed to create 3 flavors for their first beverage product rollout; a product for consumers who want to drink whole, fresh foods, that supply nutritious benefits.
With the market research that I have gathered, I created a brand called Lucy’s Lemonade. A refreshing beverage that pays oath to a summertime classic drink. No added sugars like other lemonade brands, and only using real fruit. A perfect ‘real’ beverage for ‘real’ people.
Above are the brand elements such as colors, a logo and word marks, and additional graphics for packaging. My choice of color represents the brands simplicity, vibrance and freshness.
When developing my brand further, I also designed a website layout to further explain the brand positioning and mission statement.
This 360 view of my product allows you to see how each panel is designed, further explaining to the consumer the simplicity of this product. The product's layout is straight to the point, yet vibrant, further engaging in a deeper connection with the consumer.
